Analytics and Collaboration Success Story

Business Management System for Leading Advertising & Marketing Agency

Business Situation

• The client is one of the top three media specialist companies in North and South America and Asia/Pacific and is a division of a world leading advertising agency
• The client wanted to use technology to improve the business planning process by eliminating the manual, paper-based process

Key Issues

• Annually, each of the client’s offices (approximately 80 worldwide) are required to complete business plans and submit them to corporate headquarters
• A front-end data entry mechanism has to be built and delivered over the Web
• The client also wanted a secure, easy-to-use Web application for all offices worldwide to provide data analysis and reporting capabilities

Outcomes

• Cognos was implemented, allowing the client to perform analytics and reporting of data submitted via the new Web budgeting system
• The solution dramatically improved the business planning process by automating a manual-intensive, paper-based process
• The new application simplified the assembly and administration of business plans worldwide, and provided robust data reporting and analytical capabilities by integrating the Web solution with data mining software