In the era of customer-specific, on-demand fulfillment for media assets, the business space of Online Content Licensing (OCL) is becoming more important—not only from the perspective of increased revenue, but also from a publicity and marketing standpoint. By providing customers the ability to search, request and pay for assets in an online
portal, your enterprise can create a revenue stream with very little additional overhead. Integrating such a system to your DAM platform also allows for automated fulfillment of asset requests, further streamlining your ability to exploit assets in a distributed manner. We can implement an OCL portal tailored to your specific content licensing needs by configuring the amount of request granularity and the level of automation, and by bringing in aspects of Digital Rights Management (DRM). We accomplish this by protecting content that is streamed for user review prior to the execution of a licensing deal. In addition to the revenue gains a secure, self-service portal provides, it also delivers solid grassroots exposure to your clips library and asset delivery platform. Getting “the buzz” about your content licensing system out in the consumer market can lead to increased demand for your assets in your library from top to bottom.