The Interactive Special Interest Group (SIG) in Chicago brings together an exclusive group of business professionals engaged in web 2.0 strategies including, but not limited to, social media, ecommerce, web solutions and web strategy. Join the Interactive SIG and discuss how your company competes and succeeds in today's hyper-competitive online marketing environment. Become a member today.
In an open and confidential environment, you will have the opportunity to network and trouble-shoot business problems unique to interactive marketing and social media with peers who have similar critical skills, methodologies and expertise. Membership is limited to key senior-level interactive professionals who are eager to share experiences, challenges, and visions of future trends and issues to increase their knowledge base and improve business performance.
Member Benefits
The Interactive SIG is periodic, member-led roundtable that consists of 10-20 key interactive professionals across industries. By joining the Interactive SIG, you will have access to:
- Industry vision, thought leadership
- Insight from an unique network of success-oriented executives
- Ways to increase your organization’s online effectiveness
- Meetings that are conducive to sharing of strategic ideas and to openly discussing challenges
- Ways to gain the expected return from marketing spend
- Better online and social media practices
- Marketing Mix Strategies
- A members-only website
- Free membership
Format
The Interactive SIG meets bi-monthly for a two-hour session (8:00 AM – 10:00 AM) at pre-designated host site. Meetings consist of peer review, open sharing and discussion of industry issues, profit opportunities and business building strategies. Potential SIG discussion topics:
- Social Media (Web 2.0, Blogs)
- Search Engine Optimization
- Interactive Strategies and Technologies (Security, Enterprise Portals, Content Management)
- Web and Interactive Development
- Marketing Mix (Traditional v. Interactive Web)
- Usability Strategies
- E-Commerce
Meetings
Click here to view upcoming meetings.
More Information
For information on upcoming meetings or to become a member, please contact Colleen Doyle at 312-873-3396.