So I’m in the middle of designing a set of social media tools for a small post-startup company, and it’s a very different experience for me than the usual discussions I have with clients who are large companies.

Where - in the big companies - I find myself pushing back against HR and legal, here in the small company I find myself echoing some of the concerns that I’ve had to work to resolve.

But what’s most interesting here is this: that a lot of what the tools will do is to enable processes that are already in place. The company has about 4,000 customers, and the staff - including the CEO - spends a few hours a day dealing directly with them. Which is partly why the company grew 60% this year - in the face of a horrible economy.

So where in a larger company, I’m triggering conversations with the tools, and worrying about whether there will be anyone on the company side to participate, here I’m streamlining a process that’s already going on. It’ll be a great learning experience, and I trust that the value added will pay off for the company as well.

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44 Responses to “The Small And Large Of It”

  1. You made some Good points there. I did a search on the topic and found most people will agree.

    January 13th, 2010 | 9:15 pm
  2. WHy would he get dropped by pride when they’re matching him up with a can? Can’s serve one purpose, it’s to make big names look BETTER. And with Rampage most likely beating the crap out of Dong Sik, Pride isn’t going to “drop” someone whose just won a fight. Let alone someone who has an established history of prosper with the organization. Pride isn’t like the UFC where they drop long-time fighters after a victory. Common man.

    January 24th, 2010 | 12:47 am
  3. I think that without a doubt social media is changing the landscape for advertisers. Twitter, facebook, blogs, video, etc is a way to speak to consumers and not just at them.

    March 9th, 2010 | 8:38 pm
  4. April 16th, 2010 | 6:25 pm
  5. go figure hah

    April 28th, 2010 | 1:37 am
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    May 31st, 2010 | 8:03 pm
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    June 10th, 2010 | 6:10 pm
  10. UFC 114 will have a good deal of fits, but none at the magnitude of the bout involving Quinton Jackson and Rashad Evans. This is just one of the most anticipated complement-ups, which will last but not least carry location this month.

    June 11th, 2010 | 1:05 am
  11. Haha, so true!

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  23. For all the UFC Fans out there, Watch out for the UFC 117 Silva vs Sonne Online. This is the upcoming mixed martial arts event of the Ultimate Fighting Championship that will be held on August 7, 2010 at the Oracle Arena in Oakland, California, United States.

    August 6th, 2010 | 1:34 pm
  24. This fight will surely have a great fans and a sold out tickets for sure. Dana White has threatened to cut Anderson Silva from the UFC if he fights the same way he did in his last bout in Abu Dhabi. “I’m telling you right now, if he ever acts like that again in the ring, I will cut him,” said White. “I don’t care if he’s the pound for pound best fighter in the world. I don’t care if he’s the middleweight champion”

    August 6th, 2010 | 2:03 pm
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  32. I’m really to be finally posting online after all these years. There really is no mystique (sp) about it, is there? I just dropped by your blog and had to write something. I’m a recent college grad, journalism major if you must know, and I love photography. I’ve got my website up but it’s nothing to boast about yet. None of my stuff’s been posted. Soon as I figure out how to do that, I’ll spend the afternoon posting my best pictures. anyway just thought I’d drop a line. I hope to return with more substantial stuff, stuff you can actually use. SPG

    August 18th, 2010 | 10:54 am
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    August 25th, 2010 | 7:21 am
  38. This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.

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    August 26th, 2010 | 11:47 pm
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    August 26th, 2010 | 11:54 pm
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  43. Great post cheers, needed some more images maybe.

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    August 29th, 2010 | 8:16 am

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