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So I’m in the middle of designing a set of social media tools for a small post-startup company, and it’s a very different experience for me than the usual discussions I have with clients who are large companies.
Where - in the big companies - I find myself pushing back against HR and legal, here in the small company I find myself echoing some of the concerns that I’ve had to work to resolve.
But what’s most interesting here is this: that a lot of what the tools will do is to enable processes that are already in place. The company has about 4,000 customers, and the staff - including the CEO - spends a few hours a day dealing directly with them. Which is partly why the company grew 60% this year - in the face of a horrible economy.
So where in a larger company, I’m triggering conversations with the tools, and worrying about whether there will be anyone on the company side to participate, here I’m streamlining a process that’s already going on. It’ll be a great learning experience, and I trust that the value added will pay off for the company as well.
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