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So I’m in the middle of designing a set of social media tools for a small post-startup company, and it’s a very different experience for me than the usual discussions I have with clients who are large companies.
Where - in the big companies - I find myself pushing back against HR and legal, here in the small company I find myself echoing some of the concerns that I’ve had to work to resolve.
But what’s most interesting here is this: that a lot of what the tools will do is to enable processes that are already in place. The company has about 4,000 customers, and the staff - including the CEO - spends a few hours a day dealing directly with them. Which is partly why the company grew 60% this year - in the face of a horrible economy.
So where in a larger company, I’m triggering conversations with the tools, and worrying about whether there will be anyone on the company side to participate, here I’m streamlining a process that’s already going on. It’ll be a great learning experience, and I trust that the value added will pay off for the company as well.
You made some Good points there. I did a search on the topic and found most people will agree.
WHy would he get dropped by pride when they’re matching him up with a can? Can’s serve one purpose, it’s to make big names look BETTER. And with Rampage most likely beating the crap out of Dong Sik, Pride isn’t going to “drop” someone whose just won a fight. Let alone someone who has an established history of prosper with the organization. Pride isn’t like the UFC where they drop long-time fighters after a victory. Common man.
I think that without a doubt social media is changing the landscape for advertisers. Twitter, facebook, blogs, video, etc is a way to speak to consumers and not just at them.