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Mashable (a blog you ought to put in your RSS reader) links to this perfect example of a company monitoring social media chatter and responding with - so to speak - a hole in one.
A user took some video screen capture of a glitch in the Tiger Woods golf title from EA showing how the ball could be played by walking over a water hazard and swinging as if the pond were dry land.
The savvy folks at EA noticed the video, then produced and posted the following as a video response.
Here’s the video on YouTube.
OK, you may not have Tiger Woods available to do a custom video in response. But watch this video a few times and marvel at the perfection of the aikido here, taking a public criticism and turning it into a viral advertisement.
They saw, understood, decided, acted.
What’s the lesson for you? Well, what will you do when a customer embarrasses you a little bit on YouTube?
Marc,
This is an awesome example of leveraging “the conversations” that you have mentioned in your prior posts. They are going on with or without you, so why not join in. EA just capitalized on virtually free distribution of this commercial by tapping into the emotion of a gaming community who found a glitch - very powerful stuff.
So does The Revere Group offer consulting to companies who would like to tap this type of energy in their own markets? I think it’s hard to imagine where to begin?
Yes we do, in fact…that’s what I do on a daily basis. It involves tools (since those are what we build and sell) but also organizational readiness and to some extent coaching on mindset.
Drop me a note at mdanziger@reveregroup.com and I’ll explain a little more.
Marc
You made some good points there. I did a search on the topic and found most people will agree with your blog.
What a great website you have! You are absolutely right.
This is a great website, so many people need this information, thanks for providing it. I love your color scheme too!
This has been an interesting article, thanks for taking the time to cover it, it’s really helped me!
we must promise.. Never giving up..
Great site! I cannot remember too clearly but I think I discovered your website through a link someone shared on Twitter. . Like the stuff I have seen so far and will absolutely revisit to read more later. By the way, are you on Twitter?
Thanks for making the effort to describe the terminlogy to the beginners!
As ive made so many comments over the last few days I was wondering if you could start publishing a list of the top commenters? I would be very interested!
Who the frig is Tiger apologizing to? “I’m sorry! Can I have my endorsement contracts back?” He’s my hero. Have you seen those women? Of course he wil have paid way too much in the end, but what the price for love, eh?
Sorry for the huge review, but I’m really loving the new Zune, and hope this, as well as the excellent reviews some other people have written, will help you decide if it’s the right choice for you.