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Mashable (a blog you ought to put in your RSS reader) links to this perfect example of a company monitoring social media chatter and responding with - so to speak - a hole in one.
A user took some video screen capture of a glitch in the Tiger Woods golf title from EA showing how the ball could be played by walking over a water hazard and swinging as if the pond were dry land.
The savvy folks at EA noticed the video, then produced and posted the following as a video response.
Here’s the video on YouTube.
OK, you may not have Tiger Woods available to do a custom video in response. But watch this video a few times and marvel at the perfection of the aikido here, taking a public criticism and turning it into a viral advertisement.
They saw, understood, decided, acted.
What’s the lesson for you? Well, what will you do when a customer embarrasses you a little bit on YouTube?
Marc,
This is an awesome example of leveraging “the conversations” that you have mentioned in your prior posts. They are going on with or without you, so why not join in. EA just capitalized on virtually free distribution of this commercial by tapping into the emotion of a gaming community who found a glitch - very powerful stuff.
So does The Revere Group offer consulting to companies who would like to tap this type of energy in their own markets? I think it’s hard to imagine where to begin?
Yes we do, in fact…that’s what I do on a daily basis. It involves tools (since those are what we build and sell) but also organizational readiness and to some extent coaching on mindset.
Drop me a note at mdanziger@reveregroup.com and I’ll explain a little more.
Marc