Best Practices for the New Web Consumers

Engaging consumers across channels and across a new generation of devices. This webinar discussed the complexities surrounding content management, emerging platforms and the strategies and tools to help maximize your website's potential. Participants learned about essential tools to help fully engage users and increase customer retention.

During the webinar, you will learn how:

• User interaction is changing from PC-based to mobile, increasing the likelihood of more web traffic and expected user experiences
• Users view and interact with your brand through multiple channels, with social media leading the way
• Users are using new devices to access sites (HTML5/iPads) introducing an ever-changing landscape to your customer profile
• Users are beginning to expect personalized experiences, including (OMS) for instant interaction with your organization
• Enterprise systems and web systems are converging (OMS/Analytics/CRM/Email)