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Web Stats, Analytics and Optimization
Use web stats, analytics and testing to create a constant feedback loop of information
Web Stats, Analytics and Optimization
Your website produces tremendous amounts of data that can be used to enhance your interactive marketing strategy and drive sales. To capitalize on these opportunities you need to gather the right data, analyze the right metrics, and turn all that information into knowledge. Whether your goal is to refine your Internet marketing strategy or optimize each user’s online experience, Revere has can help you harness the power of your website to generate actionable insight.
Ask the right questions: Revere’s optimization and analytics program helps you measure the performance of your online initiatives. Identifying key web stats allows you to answer questions such as: Can visitors find the information they’re looking for? Is your social media content spurring conversation by the people you want to engage? What is the shopping-cart abandonment rate for your e-commerce sites? What is the conversion rate for your e-mail marketing campaigns?
Gather the right information: By drawing on our vast business intelligence expertise, Revere can identify and install the best web stats and analytics programs for each client’s data-gathering needs. Revere works extensively with Google Analytics, Omniture, and other leading web analytics tools. Used in conjunction with A/B and multivariate testing, these tools allow you to refine your websites and interactive marketing initiatives based on real data, not gut feelings.
Blend online and offline data: To gain a truly 360-degree view, marketers and retailers must correlate customer interactions across many online and offline channels and customer touch points. Revere can help you take your online data from websites, marketing and ad campaigns, and social media initiatives, and blend it with your offline data from operational systems, call centers, point-of-sales systems, and customer relationship systems. We'll show you how to track customer movement across the full range of channels, helping you understand and manage cross-channel influences.
WEB
STATS,
ANALYTICS
AND
OPTIMIZATION
CONTACT
Ryan
Anker
Vice
President
Business
Intelligence
Practice
Los Angeles
310.255.3500
Microsoft Data Warehouse Streamlines Health Insurers Reporting Processes
A subscriber-based provider of health insurance needed to improve its ability to gather critical information and distribute this information throughout the organization and its network of partner hospitals and clinics across the country. The organization’s current data warehouse could not provide timely reports for claims, customer enrollment and retention, lab data, provider data, and financials.
The Revere Group was retained to design and implement an enterprise-level data warehouse to help the organization streamline its operations. The Revere team created an integrated solution using Microsoft SQL Server 2005 and Business Objects XI to provide user-friendly and near real-time reporting capabilities. The new system was able to automate the creation of a monthly “Health Plan Economics” report for senior management; previously, the delivery of this report required three employees and up to 90 work hours.
Customized Cognos 8 Reports Provide Risk Management Tools for Global Investment Company
Looking to redesign its risk- and financial-management processes, a leading global investment company realized its managers at both the corporate and business-unit levels needed enhanced reporting tools. The company turned to The Revere Group to develop Cognos 8 business-intelligence reports for users across every division of the company.
In addition to an aggressive deadline, Revere had to respond to evolving reporting requirements and coordinate the efforts of the client’s multiple departments, other consultants, and vendors. By combining financial industry experience and vast Cognos expertise with a flexible approach to the client’s key issues, Revere was able to overcome these challenges. Revere produced 25 enhanced reports for the client, many of which involved complex MDX coding and “bursting” functionality. The client validated the quality of these reports by extending Revere’s engagement to include the second phase of the project.
