CMS Produces a Dynamic, Award-Winning Website for “The Greatest Show on Earth”
Having entertained millions of fans across the world, the Ringling Bros. and Barnum & Bailey circus has been earning the distinction as “The Greatest Show on Earth” for more than a century. The quality of company’s website, however, failed to match the amazing feats that are performed under the Big Top. With no content management system in place, Ringling.com was difficult to update and, as a result, static and outdated.
Ringling hired The Revere Group to design and build a dynamic new website that engages the circus’s fans. Created using Ektron’s CMS400.NET and Flash, the site makes it is easy for Ringling to continually provide updated content about the shows, videos, interactive games, and educational material. The intuitive site design allows visitors to quickly find the information they are looking for and encourages further navigation. The site earned Ektron’s Website of the Year Award for 2008.